Create Compelling Content That Has Improved Visibility On Search Engines

Search engine optimization and its strategies are not the same anymore. There have been tremendous amount of changes in SEO, and hence needs to be current to rank high on search engines. If you are still using the same strategies as used a few years ago, you are not helping the rankings on search engines. The content needs to be appealing to the readers, to make them search for it. Compelling content can build your audience base, and keep them engaged to show them how your products or services are better than the others. Interesting content can help you stay connected with your potential customers, interact with them, answer their queries, and let them choose your business.

If you create compelling content, it will instigate curiosity in the audience, and compel them to share it, link it and promote it. How you create the content can influence around 85% of the factors that determine a web page ranking, according to the experts. Create content that promotes your authority and helps you get good ranking for the keywords used. SEO copywriting is one of the most important factors that determine the visibility on search engines. Learn the right strategies and tactics to create simple and effective content.

Keep the content as long as it needs to be to explain the topic well. The content should reveal all the features and benefits of your product or service, and should be able to encourage a desirable conversation. Stick to the ideal keyword density and do not stuff your content with keywords unnecessarily. Create reader specific content to promote sharing and linking. Concentrate on content that is interesting, fun and has some personality. Content should help you connect with your audience and not turn them away. For best results, research on the latest techniques and strategies and create compelling content.


10 SEO tips for attractive search engine friendly web design

A website is created to project your company online to the outside world to canvass business from your prospective customers, and invite enquiries from the viewers regarding your product/ services. As website is demand oriented, many started writing articles on their specialized areas/ products but not all could succeed,   their articles being not SEO friendly.

A few SEO tips for attracting search engine friendly web designs are given below.

1. Invent a creative and unique, short but catchy title for appealing the readers such that the very glance of it should depict a rough image of your article.

2. Let your title not exceed 6 to 8 words consistent with the capacity of your search engine.

3. If your title is found to be used by others also, modify it, adding or eliminating one or two words from the main theme. You can also import potential key words, for search results.

4. Amplify the abbreviations used sufficiently as not all may understand it.

5. Adopt search engine naming convention in each page of your articles with one or two words prefixed or suffixed to the main theme of the title.

6. Building your site with flash or frames will prevent crawling on the content involving a disaster for search engine optimization. Avoid splashing of page and Java script.

7. As an important SEO tip do not place important key words inside the “Alt” tag in your website to describe the image. Do not place text as an image inside your website, to avoid preventing search engine from crawling on the content.

8. Titling is one of the most import SEO tip to put your keywords. Place keywords on search engines at the front of the title and inside your meta-description tag for good ranking.

9. Placing a site map on your website easily will assist your optimization greatly.

10. Provide text navigation links on your page for easy reading if needed.

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