What to Expect from Your SEO Copywriter

From the viewpoint of a business owner, internet updates can either be interesting or annoying. Perspective matters in such cases. The online realm is a ever-changing arena. If a business does not cope up with the changes and updates, failure is inevitable. Businesses thrive on the Internet. There are companies that have minted money through the right usage of the Internet. It is, however, disturbing to note that the changes and updates are almost impossible to keep up. This agitation is business has led to the demand and respective inflow of copywriters. Website copywriters, or SEO copywriters, as they are called, have made their presence felt by being on track with the regular updates of the Internet.

A marketing manager or a webmaster would be more than willing to hire the services of a skilled SEO copywriter. Unfortunately, a good copywriter is hard to find. Very few have the ability to understand the true value and meaning of SEO. SEO is not a hard task but involves agility and sheer intelligence to make things work for the client.

The information that Internet offers is vast. Equally fast is the benefits and promises offered by the right usage of the Internet. An individual with a SEO copywriter tag is just not enough. Here’s what a business owner or the marketing manager needs to expect from a SEO copywriter.

SEO copywriters must know the essentials of what search engine optimization does and what it’s capable of. Page ranking and website relevance are two important factors when it comes to Search Engine Optimization. If a copywriter cannot imbibe this, business owners need to look elsewhere or keep shopping around.

Copywriters must be able to deliver proven samples of earlier work. If they have obtained good page rankings before, the business is in safe hands.

Every targeted keyword cannot be stuffed into a web page. This can impact readability and relevance. A good copywriter will know how to do the keyword analysis and recommend the number of keywords to be used. Copywriters can offer the keywords but it’s more preferable when the marketing managers take care of this task.

A skilled copywriter will be able to discuss about density measures. This refers to the number of times keyword phrases appear on a page. A reasonable density measure is required. If the density measure is large, readability can take a toll. Hence, standards need to be maintained by SEO copywriters.

Search Engine Optimization can play a significant role in your business. But this cannot be done overnight. If a copywriter makes a grand promise of delivering the results in a matter of days, it is better to look for alternatives. SEO is a steady process and takes time to deploy. Page ranking and visitor traffic can take time. Slow and steady is the way to go.

A good SEO copywriter is an indispensable asset to a business’s marketing function. Choosing the right one is where the challenge lies. Choose wisely, and the job is half-done.


How to Write SEO-Friendly Press Releases

On an average day, thousands of press releases are distributed across the Internet. Amidst the big bunch of press releases, how can you distribute your own press release and allow your target audience to reach you? The answer is Search Engine Optimization. With the appropriate usage of SEO, you can set your press release apart from the pack. In simpler terms, if the target audience Googles your company, you need to show up in the search results.

Garnering the media coverage is one of the important attributes of a SEO-friendly press release. Your press release needs audience and the audience, in turn, need the content. This content needs to be enriched with keywords and related information. Stuffing keywords will blacklist your press release. Hence, you need to be careful and follow a set of useful tips on how to write SEO-friendly press releases.

The story is for your customers. Profound jargons and corporate terms will not work with the audience. Ensure that you use terms that a common man can understand. Let your press release be proofread by someone outside of your industry. If they can understand it, go ahead.

Try using a keyword search tool for the right keywords. Your press release needs to grab the audience in a short while. Unrelated keywords can prove to be disastrous. The trick is to know the keywords well before you even start on the press release. While keywords are the primary attribute, other related terms can be highlighted. This will improve the readability. For instance, a new product or a new brand can be highlighted to make the right impact with the audience. Additional information can be linked to external pages. Remember that too many links is not compatible with search engines. Keywords need to have anchor links that can be routed back to your website.

The first set of words (preferably, the first 250) must be optimized. This will grab the attention of the reader and make him want to read more. the first set of words is crucial because it can make or break an interest in the viewer’s mind. The earlier mentioned tips can be incorporated into the first 250 words.

Read up on SEO on a regular basis. Let your writing evolve with time. Patience will help in gathering enough skills to set a good press release. Setting learning schedules enable you to master SEO tactics.

Always ask for feedback fro regular bloggers, journalists and potential customers. Credible feedback helps you in understanding the nitty-gritty of tactics for improving your press releases. Let the customers know that you have great value for their feedback. Keep sending personal emails to your customers. This is an investment in disguise.

Write the content that is engaging enough to keep the customer coming back for more. Do not include a date in your press release. This will make the content look outdated and affects the credibility. Analyze the impact of your content and let the press release be newsworthy.